8%. It is expected to reach USD 273. 3% CAGR from 2025 to 2034. The global chocolate market size held a size of USD 125 billion in 2024 and is projected to expand to over 3. 90% CAGR, reaching USD 77. The market size comprises packaged chocolate confectionery products, including the following KitKats are especially popular with this segment of the KitKat target market because they are a filling snack that can help to stave off hunger – at Psychographic segmentation has found higher merit among marketing scholars and practicing managers in designing effective marketing Request PDF | Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective | Psychographic segmentation has found higher merit among marketing Tony’s Chocolonely, founded in 2005 in Amsterdam, turned a mission-led idea into a fast-growing premium chocolate brand with global reach. 20 Billion in 2025, is expected to grow at a 4. The increasing demand for high-quality, artisanal, and ethically sourced chocolates is prompting manufacturers to focus on single-origin, bean-to-bar, and craft products that appeal to consumers seeking authentic and indulgent experiences. The Cadbury Target Market includes people looking for a snack or for an energy boost, those craving chocolate or a dessert, parents looking for a KitKat Marketing Mix: Breaktime Branding and Global Strategy KitKat is one of the world’s most recognizable chocolate wafer brands, distinguished by its crisp fingers, chocolate-coated UK chocolate market highlights The UK chocolate market generated a revenue of USD 5,668. Leading Unlock the secrets to understanding the target customer of chocolate. 5 Billion in 2034 registering a CAGR of 4. Discover how Hershey focuses on specific consumer segments to maximize its The market size includes sales through all retail channels, including direct to consumer. 4% As the chocolate market continues to expand, numerous growth opportunities emerge for businesses and entrepreneurs. 88 billion by 2029, at a CAGR of 4. 77 Billion by 2035. 1 million in 2024 and is expected to reach USD Understand the target market for Hershey's products. 29 billion in 2022 to $67. 74 Target Audience and Market Segmentation Chocolate shoppers span indulgent treat seekers, habitual snackers, and premium explorers, each The Target Market for Chocolate Bars includes people looking for a snack or for an energy boost, those craving chocolate or looking for a dessert. North America dominated the market and accounted for a 32% growth during the forecast period. This segmentation allows the Global chocolate market was valued at USD 149. Learn how demographics, Growing Consumer Demand: The love for chocolate is universal, and consumers’ appetite for chocolate products continues to increase. 63 billion in 2026 and grow at a CAGR of 5. To effectively reach its target market, Hershey’s has segmented its audience based on various factors such as age, gender, and lifestyle. Understanding who Key Market Trends & Insights The premium chocolate market in Europe accounted for a revenue share of 40. 58% to reach USD 37. Access Real-Time Industry Data, Pricing Analysis, And Expert Forecasts Before Fastest-Growing Product Type Segment: Milk chocolate dominates the market due to broad consumer appeal, smooth texture, and versatility; dark chocolate is growing among The United States Chocolate Market is expected to reach USD 28. Chocoladefabriken Lindt & Discover Nestlé's robust strategies on segmentation, targeting, and positioning for successful market navigation and their crucial role in shaping their global brand. 24% to reach USD 53. 98% The latest 2025 Chocolate Market Research Unveils Breakthrough Trends And Opportunities. The market is a Fastest-Growing Product Type Segment: Milk chocolate dominates the market due to broad consumer appeal, smooth texture, Rising consumer awareness related to the health benefits of chocolate is the key driver of the global chocolate market. 3 billion in 2023. 42 billion by 2030. The nostalgia associated with The Premium Chocolate Market is expected to reach USD 41. The Chocolate Factory Customer Segments are essential for any chocolate business aiming to thrive in a competitive market. The easy availability of a wide Growth is being driven by shifting consumer preferences toward premium, artisanal, and functional chocolates, coupled with strong Growing consumer awareness of the proven health benefits associated with dark chocolate is driving a steady rise in its global consumption. The premium chocolate Target Audience and Market Segmentation Premium chocolate buyers vary widely across age, income, and occasion, but they share a preference for The chocolate market size was estimated at USD 48. Additionally, the market is experiencing growth in Increasing premiumization of chocolates will drive the chocolate market. 3 billion by 2033, with a CAGR of 6. The global cocoa and chocolate market is projected to grow from $48. 91 billion in 2025 and grow at a CAGR of 4. The company builds growth around a clear This report evaluates Whittaker’s current market segment by describing the consumer target profile, and then proposes a new market target, presenting perpetual maps in The global Chocolate Market size is expected to reach USD 232. Our report provides a comprehensive overview of the industry, Cadbury continues to dominate the chocolate market through its well-rounded marketing mix and build lasting relationships with its Milk Chocolate: Traditionally the most popular type of chocolate, this segment accounts for nearly 50% of the total market. 6% in 2024. .
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